Richmond Hill has rolled out new “Slow Down” signs across several residential areas as part of a pilot program aimed at reminding drivers to ease off the gas. According to the City, the initiative is part of its broader effort to improve safety on local streets — particularly in neighbourhoods where speeding and cut-through traffic have become ongoing concerns.

The pilot also includes the use of flexible plastic bollards — short, bendable posts installed along roadways to visually narrow lanes and deter speeding. However, some residents and road safety advocates argue that these temporary measures are not enough.

“Flexible bollards can make a street look safer, but they don’t actually slow cars the way permanent solutions do,” said one local resident. “They’re easily damaged, ignored, and don’t offer any real protection for pedestrians or cyclists.”

Experts agree that more robust traffic-calming tools — such as lane narrowing or reduction, raised crosswalks, or curb extensions — have proven to be far more effective in reducing vehicle speeds and collisions.

While the City’s pilot program is a welcome sign of attention to road safety, many are urging Richmond Hill to take the next step: investing in permanent street design changes that make slowing down the natural choice for drivers.

Residents can learn more about the City’s ongoing traffic safety programs at RichmondHill.ca/Traffic.